Pure Color is the only patented water based formula available on the market today!
Pure Color breaks the color barrier, with new color technology! Pure Color's
patented water based formulations provide a cleaner and safer way to color your
hair that is better for you, your hair and the environment. 100% ammonia free,
oleic acid free & odor free Pure Color offers 12 vibriant color selections. Unlike
typical hair color Pure Color arrives with a quick and easy 3 step application,
Clarify, Color & Condition. From start to finish Pure Color is your complete hair
care coloring system.
Because we use fewer harsh chemicals which can cause
itching and burning, Pure Color is applied to clean, wet damp hair. Our pre-color
clarifying shampoo is designed to remove residue laying on the hair shaft before
applying color. Like a wet sponge your hair will absorb color better, on clean wet
damp hair. Pure Color comes with its own "personal time guide" you choose. 10
minutes for quick color enhancement and up to 25 minutes for grey & difficult to
color hair. You can choose your time guide from performing the pre color strand
test. Once the color is completely rinsed, the after color conditioner is applied.
This helps to seal the color and leaves the hair with brilliant shine!
